Go Ultra Low: The Industry Campaign De-Mystifying The Switch To EVs

Go Ultra Low: The Industry Campaign De-Mystifying The Switch To EVs

"You have to get it into your daily routine and it's easy - I just plug it in overnight. You don't even have to think about it."

"Charging the car is as easy as charging your mobile phone."

"A full charge costs just 90cents"

"£135 in tax, £100 servicing and £1,200 in fuel" (one EV owner's car savings)

These statements stand in stark contrast to the average EV conversation at the moment. As the UK and Ireland are in the early phase of transition to EVs, awareness of the facts still has a way to go. Charging is a key factor - there is a false assumption that EV drivers are left in the lurch on a regular basis as the focus is on the wider public charging network and not a combination of it and home charging.

To tackle the education piece around EV transition, the 'Go Ultra Low' campaign was developed. It is a joint venture between the UK government and major motor industry players including Audi, Citroen, Hyundai, Kia, Mercedes-Benz, Nissan, Peugeot, Renault, Tesla, Toyota and Volkswagen. The mission is to provide all of the information needed to help a buyer make their decision on buying an electric vehicle.

As you might expect, their website features extensive information around car choices and the key elements to consider, charging networks and range, information for Fleet & Business and more.

However the most striking and effective part of the service is the use of EV Owner feedback through videos and quotes, some of which are mentioned above. A common theme is equating charging an EV to charging your mobile phone. Its something we all came to do as part of our daily routine and removes the fear around range anxiety as the car goes out with a full charge every day. Costs comparisons are also well covered, highlighting real life major savings on running costs. One EV Driver distils the argument by asking prospective drivers:

"Would you rather spend your money on your fuel, or your car?"


You can access the website here: www.goultralow.com